Ray Zhang (General Manager, AliExpress Korea and Japan), Im Hyun-jun (Head of Marketing team, Gangwon 2024), and Leon Xie (General Manager, Olympic Business of Strategic Development, Alibaba Group)
Seoul, Republic of Korea, Jan. 4, 2023 - Global online marketplace AliExpress is pleased to announce its partnership with the Organizing Committee for the Winter Youth Olympic Games (YOG) Gangwon 2024，unveiled the Gangwon 2024 Official Olympic Online Store in Seoul. This marks a significant step towards supporting the successful hosting of the Winter YOG, set to begin on 19 January in the Republic of Korea. AliExpress also stated their encouragement for the dreams and passion of the youth participating in this Olympics.
AliExpress, an official e-commerce services partner of the Winter Youth Olympics Games Gangwon 2024, has supported the launch of the 'Gangwon 2024 Official Olympic Online Store' to support the event in the Republic of Korea. The store showcases a diverse array of products, from the endearing official mascot Moongcho plush toys to badges, clothing, accessories, stationery and more. This collection aims to create a vibrant atmosphere, enhancing the overall Olympic experience for fans. Additionally, in anticipation of the Winter Youth Olympics, a winter campaign is set to run from January 8 to January 12, 2024 on AliExpress to further elevate the festive atmosphere.
Leon Xie, the General Manager for Olympic Business of Strategic Development at Alibaba Group, commented: “Alibaba Group, a worldwide partner of the Olympics since 2017, has committed to help transform the Olympic Games for the digital era through cloud and e-commerce services. It has utilized its cloud technology to maximize efficiency in broadcasting Olympic events and innovated the viewing experiences of sports fans. For the upcoming Winter Youth Olympics Gangwon 2024, Alibaba Group will organize initiatives with different businesses, including AliExpress, Alibaba Cloud, etc., to keep supporting youth talent during the event.”
The Executive President of the Organizing Committee for the Winter YOG Gangwon 2024, Choi JongKu, said: “It is impressive how AliExpress, much like the official mascot of this Winter Youth Olympics, Moongcho, is constantly demonstrating its spirit of relentless challenge in the Korean market.” He added, “Similarly, we anticipate the next generation of winter sports stars participating in this Winter Youth Olympics to equip themselves with the same spirit of continuous challenge, broadening their opportunities for growth through this event.”
Ray Zhang, the General Manager of AliExpress in the Republic of Korea, said: “It is an enlightening experience for AliExpress to participate as an official partner in the Winter Youth Olympics Gangwon 2024 in the Republic of Korea, a market we consider to be very important.” He added：“Just like the values and spirit supporting the dreams of young talents at the Olympics, we hope to continue fostering sustainable growth not only in business but also alongside various companies and organizations in the Republic of Korea.”
The collaboration between AliExpress and the IOC is more than just a business partnership. It is an opportunity to underscore the values of the Olympic brand, providing a platform for the global community to celebrate the dreams and passion of the young people participating in the Winter Youth Olympic Games Gangwon 2024. As the countdown to the Opening Ceremony begins, this collaboration promises to elevate the Olympic experience and leave an enduring legacy in the hearts of fans worldwide.
